Marketing Reset Services
The Marketing Reset
£349 For full reset report
A one-to-one review of your current marketing. I look at what's already in place, where the opportunities are, and what's worth focusing on next.
First Impressions
I look at the first impression your business creates on someone discovering it for the first time. This covers brand clarity, how clearly your offer comes across, and whether your positioning and credibility are strong enough to make the right people want to find out more. Often a few focused refinements here can strengthen everything else.
Website & Messaging
I look at how your website presents your business and how easily visitors can understand what to do next. This covers clarity of messaging, calls-to-action, page structure, the basics of the customer journey, and whether SEO fundamentals like page titles and descriptions are set up to support search visibility. The focus is always on making it as easy as possible for the right people to get in touch.
Visibility & Content
I assess how easily your business can be found online — and whether what you're doing is actively supporting that. This covers Google visibility and search presence, your Google Business Profile and key listings, and whether any content you're producing is building visibility and trust over time. Visibility isn't about being everywhere — it's about showing up clearly and credibly where it matters.
Getting Enquiries
I review how your business currently attracts and generates enquiries — what's working, where they're coming from, and where there might be untapped opportunities worth exploring. This covers contact routes, enquiry opportunities, and any friction that might be getting in the way of potential customers reaching you.
Social Media Presence
I review whether your social media presence is genuinely supporting the business or simply consuming time. This covers platform relevance, content quality, consistency, and how it lands with potential customers — making sure it reinforces credibility and reflects the business clearly rather than adding noise.
Competitor Comparison
I review how your business compares with two or three competitors — looking at messaging, visibility, and positioning. The aim is to understand where you currently stand, where you have a genuine advantage, and where there are clear opportunities to stand out more effectively.
Trust & Credibility
I review the trust signals around your business — reviews, testimonials, proof points, and the reassurance potential customers need before they make contact. Trust signals are often the difference between someone enquiring and someone moving on, so gaps here are worth identifying and addressing early.
Customer Handling & Follow-Up
I'll discuss how you currently handle enquiries and identify where improvements could make the biggest difference — including whether existing customers are being looked after or simply forgotten. Small improvements here can often mean more enquiries turn into customers — and more customers come back.
The Marketing Reset Report
You'll receive a clear, written Reset Report covering every area of your marketing — with honest findings, practical recommendations, and a structured action plan specific to your business.
Snapshot Summary
Before anything else, a one-page overview of the most important findings — what's working, what's holding you back, and the key priorities. Immediate clarity without having to read the full report first.
RAG Status
Every section of the report is rated Red, Amber, or Green — so you can see at a glance where to focus first, what could work harder, and what's already working well.
🔴 Red — needs attention, address first
🟡 Amber — could be stronger, schedule in
🟢 Green — working well, keep doing this
Priority Action Plan
The most practical part of the report. Every recommendation is flagged by effort, impact, and timescale so you know exactly what to tackle and when:
- Quick wins — low effort, high impact improvements to make straight away
- Next priorities — what to focus on over the next 30–60 days
- Lower priority items — what can safely wait without affecting progress
After the Report
The Reset doesn't end when the report lands in your inbox. You'll have 30 days of email support included — so you can ask questions, sense-check decisions, and get clarity as you start putting the recommendations into action. If you'd like a structured conversation to walk through the findings together, a follow-up call is available as part of the package. If you want ongoing help beyond that, the support packages are there when you're ready.
Other Services
The Sounding Board
£100 per 1-hour session or £175 for 2 sessions
Sometimes you just need an hour with someone who understands marketing and can give you a clear, honest perspective. Book a Sounding Board Session — a focused conversation about whatever's most useful to you right now.
Your hour, your agenda
Bring a question, a problem, or just an idea you want to bounce around. This is your space to think out loud, get a second opinion, or work through something that's been nagging at you. The conversation goes wherever you need it to go — practical, honest, and focused entirely on what you want help with.
What you might want to discuss
I'm just starting out and want to know what to focus on
I want a second opinion on a marketing idea
Our enquiries have dropped and I'm not sure why
I want to know whether my website is doing its job
I need to stand out from competitors but don't know how
I need clarity before I spend money on ads
I'm not sure my messaging makes sense
An agency has proposed something — does it stack up?
Or something else entirely. If it's on your mind, we can focus on it.
Ongoing Support
Marketing Lite
FR £200 PM | Cancel AnyTime
Perfect if you want your marketing to feel clear and manageable — with light, regular support that keeps things moving without the cost or commitment of an agency.
How it works in practice: we'll connect once a month by call — typically 60 minutes — and I'm available by email or WhatsApp for quick questions in between. Light, regular contact that fits around your business.
Monthly Focus
A regular hour to step back from the day-to-day and look at the bigger picture. We'll talk through what's working, sense-check what you're focused on, and make sure you know exactly what to do next — and what to ignore.
Review & feedback
Fresh eyes on whatever you're working on — website pages, social content, ads, landing pages, or email drafts. The focus is always the same: is it clear, does it make sense, and will it help you win more customers?
Between Sessions
Email or WhatsApp support for quick questions between sessions — "is this a good idea?" checks before you spend time or money, and plain-English feedback on campaigns, messages, or ideas as they come up.
Marketing Partner
FR £500 PM | Cancel AnyTime
For anyone who wants steady, consistent progress on their marketing. I'll focus on what's most likely to bring in enquiries, keep an eye on performance, and make ongoing improvements across your key channels — so there's always momentum, whatever else is happening in the business.
How it works in practice: we'll connect fortnightly or more frequently depending on what's happening — by call, email, or WhatsApp. I stay actively involved across your key priorities each month so there's always progress and nothing slips.
Monthly focus & priorities
Every month starts with a clear plan — what to focus on, what to pause, and what to ignore. Activity stays realistic and aligned to what the business actually needs right now, not a generic marketing checklist.
Progress & performance
A straight look at what's working, what needs attention, and why — without drowning in data. Results are reviewed in plain English and direction adjusts quickly based on what's actually happening in the real world.
Hands-on support
Where it genuinely helps, I'll make improvements directly — not constant tinkering, but focused changes that move things forward. This includes website pages, messaging, landing pages, emails, and follow-up processes
Between sessions
Available by email or WhatsApp between sessions for quick questions, sense-checks, and straight answers when you need them. If something comes up that needs a decision before the next call, you don't have to wait.
Marketing Lead
FR £1200 PM / Cancel AnyTime
Clear marketing direction without the full-time commitment. I'll set the strategy, keep activity focused on what actually matters, and act as an experienced marketing lead for your business — so you get senior marketing thinking without the senior marketing salary.
How it works in practice: we'll typically connect weekly or fortnightly — by call, email, or WhatsApp — depending on what's happening in the business. I stay close enough to flag problems early and keep things moving, without getting in the way. Starts at £1000 pm. Scales up depending on how much support you need. Scope and investment agreed based on the needs of the business.
Strategy & direction
I set the overall marketing strategy aligned to your business goals — defining what to focus on now, what to tackle later, and what to ignore entirely. Goals are translated into clear, realistic marketing objectives that actually mean something to the business.
Planning & Structure
A simple quarterly marketing plan that keeps activity on track and connected to strategy — not a list of random tactics. We'll define what "working" actually looks like so there's a clear measure of progress, not just effort.
Checks & balances
Plans, campaigns, and spend are sense-checked before money is committed. Underperforming activity gets challenged early — keeping marketing honest, focused, and commercially grounded throughout.
Progress and performance
A regular eye on what's working and what isn't — checking results, questioning activity that's underdelivering, and making sure time and money isn't being wasted in the wrong places. Clear, honest feedback before small problems become expensive ones.
Between sessions
- Support for big marketing decisions — channels, suppliers, and where to invest
- A direct sounding board for founders and directors when it matters most
- Reduce guesswork and second-guessing with straight answers when you need them